The screenwriter of 'The Godfather' had no screenwriting experience before this film and generally had little understanding of the profession's specifics. But he won an Oscar for it. After that, he was asked to write the second part. This time he decided to be thorough and bought the most hyped screenwriting textbook. The first chapter analyzed his work on the first part of 'The Godfather' as an excellent example. He threw away the textbook and did it his way again. The result: a second Oscar.

This happens all the time in startups.