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A third of advertisers will start using influencer marketing in 2026

In 2026, 78% of advertisers plan to test at least one new promotion tool. Influencer marketing gained the most popularity.

Another 21% are considering advertising in Telegram Ads, and targeted and contextual advertising — 16% each.

Source: eLama, Roistat, SMMplanner, SpyWords, WOWBLOGGER (Russian)

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