In digital, advertisers have long been accustomed to transparent analytics and concrete results. Now these same capabilities are available in TV advertising.

In Yandex Direct, video ads on Connected TV can be configured, optimized, and measured.

Here's why this format is effective:

👉 Smart impression optimization
Media strategies like "Growth of targeted actions on site", "Growth of search queries", and "Growth of site visits" allow you to target campaigns to solve key business tasks.

👉 Transparent analytics
Right in the Direct dashboard, you can track the impact of CTV advertising on targeted actions, search demand, site traffic, and brand awareness. This is possible thanks to studies: Target Lift, Search Lift, Visit Lift, and Brand Lift.

👉 Precise targeting of the target audience
Algorithms identify customers by geo, socio-demographics, and interests without markup. You can also set up ad placements on broadcast TV channels.

👉 Technologies for ensuring impression quality
They include 100% viewability, impression quality assessment according to the international MRC system, and anti-fraud.

Check out advertisers' results on the cards ⬆️

Learn more about Connected TV advertising here