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3 Retail Trends 2026

In the new year, retail goes beyond shopping: brands entertain, educate, and even buy for the user.
We have selected 3 interesting retail trends for you — find the rest in the source:

Shopping Live


Since the pandemic, shopping has turned into entertainment. The livestream shopping format combines content and sales: the user not only chooses a product but also “spends time” with a blogger. Platforms like TikTok and YouTube are actively developing this direction, turning shopping into a show.

Financial Literacy from Brands


Only 27% of people worldwide are considered financially literate, and 88% of Gen Z and millennials would like to better understand money. Financial literacy is becoming a brand responsibility. Creating games, collaborations, and campaigns with stars turns financial education into part of marketing and a way to build trust.

Shopping via AI


AI is gradually taking over the shopping process. Already 40% of consumers expect to use AI to select products by 2030. The next step is acommerce: when AI assistants not only advise but also place orders and make payments. This shortens the path from desire to purchase.

Source: VML (eng)

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