Media inflation makes traditional advertising unprofitable. Businesses are looking for channels with the ability to reach new audiences, targeting, and measurable results.

And here comes event marketing and integrations into it. I'm just thrilled with this process, and I want to share it with you.

Seriously. Theaters/museums/children's parks (and I'm working with a children's magic park)/festivals/conferences and concerts have a very clear target audience profile. This profile is extremely targeted by interests and purchasing power — the person has already come in person and bought a ticket. What's most valuable is that this profile is diverse. In Moscow, there are festivals and concerts for every taste, for a wide variety of people.

A thin stream of businesses has started reaching out to me in DMs to ask how to place an integration in a children's park, for example.

Yes, friends. This is our future for the near future. And not the worst one, let me try to sweeten the bitter pill. We will learn to track offline touchpoints, end-to-end analytics, call tracking, Wi-Fi radars, and all that stuff (I haven't often had to use these words in my life).

May offline events be with you.