That rare case when limitations are turned into opportunities! πŸ”₯

TRIZ marketing in action πŸ‘Œ

The phenomenon of Rybinsk's signs. Indeed a phenomenon, because while others suffer and waste energy on indignation, others silently increase the tourist value of the city.

On the main street, all signs have been brought to a single standard and stylized to the 19th century.

Walking along such streets is much more pleasant, you'll agree. Especially when you are a guest of the city or from another country...

Ideally, the authorities of all cities should have thought of such a solution BEFORE applying sanctions and prohibitions to their own population and given people a solution, time for preparation, and subsidies for implementation...

I declare Rybinsk the city of the year! Who's for?

🟠Photos are real, not AI.