Reading a case from colleagues in the field.
The client invested in advertising mechanics, 2-3 months to ramp up digital and increase site conversions, but a year later the game changed...

Competitors started copying the mechanics and bidding on other people's branded queries. As a result, all this fuss turned into chasing competitors for their queries, everyone stealing from each other. Naturally, traffic starts to get more expensive...

Today, stealing traffic, intercepting leads, cloning websites, and fully analyzing promotion sources is a matter of a couple of days. But is this marketing? Well, yes, but it's scumbag marketing (disposable). Competitors will do the same in a month.

It's more like a band-aid on a corpse. Today it worked, but tomorrow it's back to square one... You can't relax, the enemy never sleeps.

In my course "YOUR OWN F***ING AWESOME MARKETER" you will get ways to differentiate from competitors that are IMPOSSIBLE to copy, because for that it's not enough to hire a directologist who can analyze traffic in a day.

What will you choose - Groundhog Day or the rails of stable and comfortable development?

1. Groundhog Day - link.
2. Rails of stable development - link.