🛒 KIT‑2026 Conference: All About Marketplaces

KIT‑2026 Conference: April 8–9, 2026, Moscow. Several new - honest - rules. It will affect everyone.

The Memorandum on Fair Practices (November 2025, signed by Wildberries, Ozon, Avito) is proposed to be supplemented with new norms.

One of them is a single price regardless of payment method. What does this mean?

Currently (problem): You see a price of 500 rubles, add the item to your cart, but at checkout it turns out: "if Mir card — 500 rubles, if Visa card — 550 rubles, if via SBP — 480 rubles." The buyer gets confused and feels deceived.

How it will be (new rule): The price will be the same for all payment methods. What you see on the price tag is what you pay. No more "discounts for a specific card" or hidden surcharges.

A fair rule. We like it)

There's something else interesting: here