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😁😆😁 count posts in this trend

👍👍👍👍over 1.5 thousand "drafts" were published in 4 days

The RE:source team looked at last week's trend, posts with emoji 😁😆😁, and shares interesting results:

🌀The total reach of all posts in this trend exceeded 6 million. The peak came on April 10 — 898 posts were published, with a reach of 5.1 million views.

🌀News channels picked up the trend the most (175 posts), gathering a quarter of all views.

🌀Not all channels used emoji in their posts. Some discussed and explained the mechanics of the flash mob (34.1%), while others honestly expressed negativity about the resulting news noise (3.5%).

We also made a spreadsheet where we collected brand channels whose posts became the most viewed in this trend — open and see!

#REsearch

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