🔧 We Built a B2B Outreach Tool in the Team

Vitrina is a B2B2C product. That means you first need to sell to businesses, and you need to constantly find clients. I've been looking for ideas for a long time and wanted my own lead generation tool - but with an emphasis on pre-qualification, not just a broad database without personalization.

I don't want to pay bloggers for placements, cold databases from the internet are often garbage, and contextual advertising is super expensive.

In November at Product Radar, we got a tool for exporting B2B databases as a grant from partners for winners. We played around with it, understood how it works - and built our own solution on top of it)

The use case is roughly like this:
Let's say you sell coffee in Russia. You set filters:
🔵vacancy "barista" - means there is definitely a coffee machine and a need
🔵region - only your cities of presence
🔵revenue from 5 million - filter out micro-businesses
Output: a register of companies with contacts. Not secretaries, not a general info@, but the name + phone + email of a specific decision maker)

Then do whatever you want:
🔴call them - you already have a name, the call is not super cold
🔴upload to targeting - ads only for the right companies, budget not wasted
🔴send a mailing - by email or messengers, personally

Next week we ourselves will use this tool to reach decision makers of MAX channels. First time in a real battle - we'll see what happens, I'll share the results.

It feels like we've got a very cool combination that will save us a ton of money on promotion and help us reach the desired KPIs in Russia. We already know who the client is, we know their pain, we know what to offer. All that's left is to reach out and sell.

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p.s. If you need to gather a B2B audience for your business - write to me in private, I'll try to help