Both agencies and creative businesses make it.

This mistake is the desire for immediate action.

If everything you've done before hasn't worked and if your actions are wasting money without generating profit, don't wait for a wizard to come and fix everything in a month.

A marketer is just a person like you, but with frameworks. And they need time to apply them.

If a marketer or PR specialist comes to you and says they know WHAT to do — get ready to part ways in a couple of months (along with your last money).

We don't know WHAT to do for you; we know WHAT TO DO TO FIND OUT. And that's what we get paid for.

Actions come after analysis and strategic planning. Otherwise, we take no responsibility for hysterical flailing.

Everything else is from the evil one.