🔹🔹🔹

3 Trends in Influencer Marketing in 2026

Influencer marketing is going beyond classic integrations: brands are building long-term relationships with audiences and turning content into a loyalty tool.

We have gathered 3 interesting trends in influencer marketing for you 👇

UGC as a Loyalty Program


Brands are starting to reward not only purchases but also content creation. Users publish UGC, participate in challenges, earn points, and receive bonuses, access to exclusives, or real prizes. The main idea: content becomes the new currency of loyalty, and the audience becomes part of the brand's marketing ecosystem.

Serialization of Content


Audiences are tired of endless scrolling and random viral content — now people are looking for formats they want to return to regularly. Creators who build serial shows, regular columns, and viewing habits win, turning content into a "destination" rather than a one-time contact.

Sport Creators


Athletes are becoming independent media. More than 80% of student-athletes are active on at least one social network and show engagement levels 2-3 times higher compared to macro-influencers with a similar number of followers. The main idea for brands is to work with athletes as long-term partners who create shared value and a loyal community.

Source: Ogilvy (eng)

#Trendwatch

Subscribe to RE:source