The Russian marketing technology market has actually completed the import substitution stage. Instead of dozens of competing solutions, a stable “default” stack has formed, which most companies now use: Bitrix24, Roistat, Calltouch, and Yandex.Metrica.
We have EVERYTHING in marketing ourselves. Outreach services, CRM, messengers (lord forgive me), targeting, directs, and click-out tools that for some reason no one talks about. We even have AI solutions for processing inquiries and a bunch of other cool stuff.
Seriously, why is everyone silent about the fact that we have click-out on Ozon, WB, and Avito? You can perfectly buy traffic from there and lead it to landing pages created in the Russian builder Tilda. For B2B, there is Kontur.Compass, where you can legally obtain databases. I am determined to test click-out for both my agency and client businesses.
I'm not being a patriotic fanatic; I try to be objective. Russian traffic exists within Russian services, and these services have kindly agreed to sell it to us.
We can advertise, sell, and perform. We have channels to sell through.
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