Coffee Ground Fortune Telling πŸ€”

There is such a service as Google Analytics 4. It's a useful thing if you have an app or a website.

You connect it and it vacuums up traffic by itself.
Who came, where from, how long they stayed. Over time, such information becomes the gold mine of any digital product.

But you can run into an unpleasant moment. You try to look at a year-over-year comparison, and for last year you see a sign:
- "No data"
And for an analyst, that's like a knife to the heart. A year of collecting data, and it disappears into nowhere.

The catch is that if you don't configure the service, it will set default settings. And then the data retention period will be about 6 months.

Therefore, if you ever come across this service, it's better to spend time on configuration to avoid awkward situations later.

I explained how to configure it in a new article.

Link to the article.
vc.ru/services/2934910-pochemu-…ytics-4-zabyt-dannye

@data_dzen πŸ™‚