Marketers are about to throw slippers at me, but I can't stay silent.

When I was learning to sell and write offers, I was always told: the result must be specific and clear. For example, minus 10 kg in two months.

At this point, I would get stuck.

I don't understand HOW you can promise a specific number that you can lose in a certain time frame.

Weight loss speed is influenced by too many variables: starting weight, stress level, sleep deprivation, endocrine system condition, ferritin level, cooking skills, availability of normal food in deliveries, and, finally, the degree of toxicity of colleagues.

I could go on forever.

Now try to answer honestly: what weight loss number can you promise in advance?)

10 kg sounds more impressive than 1.5 kg. And it sells better.

But it's bullshit🤷‍♀️

And you know what's the worst part?

Such promises create inflated expectations and a feeling that you're not doing enough.

Take a woman weighing 75 kg. She lost 2.5 kg in a month. These numbers seem insignificant compared to the 10 kg promised by weight loss marathons.

She'll think she's not trying hard enough, because "normal people" should have lost four times more. She'll cut food, push harder on exercise.

In reality, she's creating all the conditions for a rebound. In the end, she'll face disappointment and thoughts of "what's wrong with me?".

On calls with potential clients, I say I don't know what result in kilograms they'll have after X months of work.

Probably, this severely cuts my sales. But I don't want to create false expectations. I consider lying with loud slogans dishonest towards the client.

At the same time, I know for sure: when efforts are directed in the right direction, changes are inevitable. It's just that they don't always start with the number on the scale.

First, what a person does every day changes. They start eating regularly, understanding their hunger better, sleeping better, stress-eating less. Weight loss then becomes a natural consequence of these changes.

That's why even when working in a group, I can't give everyone the same task and say "do this." Of course, the program has a general structure, but then we tailor tasks to the specific person. Because one person now needs to learn to eat regularly, another to stop snacking, a third to prep food.

🔜One group participant said her afternoon sleepiness disappeared. She used to literally nod off in the middle of the day, but now she's full of energy until evening.

🔜Another client finally stopped worrying and thinking, "What should I even eat with my type 2 diabetes?" In the end, she lost 12 kg, but the peace of mind and understanding of how to eat now turned out to be the most valuable result for her.

🔜A third summed it up succinctly: there's less crap in her head now :)

Oh well, I won't gain popularity with marathons like "minus 10 kg in three days." But I sleep peacefully knowing my clients aren't developing neurosis and fear of eating an extra candy.

So I won't promise everyone the same 10 kg in two months. But helping find the shortest and gentlest path to your own result is a whole different conversation :)

How do you feel about claims like "minus 10 kg in 1 month?" Sounds tempting or raises doubts?