Humans are strange creatures. A "brilliant idea"™ pops into your head, one that will surely make you rich. You'd think — just take it and do it immediately, why put it off? But no — first you have to break through internal barriers. Like perfectionism, for example, which I recently dedicated an entire video to.

Okay, you break through. You start working. And then comes the other extreme. Instead of spending minimal effort, building an MVP (which everyone is shouting about from every rooftop) and launching, you endlessly improve the product. This is literally an ouroboros.

And it's fine if it's your first project. Okay, everyone has to go through that.

But damn. I'm 32. And over the past 15 years, I've built a lot of things. With varying degrees of success. There were outright failures I don't want to remember. There were things to be proud of. After all, growing a swimming school when you yourself can only swim in the "axe" technique, i.e., strictly downward to the bottom — that's also a cool case.

But for some incomprehensible reason, I still periodically fall into this endless loop when creating new products. When you improve for the sake of improvement.

And it's clear why this happens. The launch is ahead. And then you'll find out whether your hypothesis will hit or not. What if it's a new unicorn? What if nobody needs it at all, and you wasted your time?

So you get this Schrödinger's product. Until you launch it, you won't know if it will succeed or fail. So you keep endlessly improving it and doing everything to avoid launching.

Staying in this soft, comfortable cocoon of ignorance is also a choice. But not mine. Better to launch, fail, exhale, and start the next project than to forever oscillate between improvement and the fear of knowing the truth.

Phew, got that off my chest, even feel lighter. I'll pin this post and re-read it every time I feel myself slipping back into that state.