Simon Ramo — the son of a Russian immigrant, father of the first US intercontinental ballistic missiles, and an entrepreneur.

Simon decided to apply a scientific approach to tennis, which he was passionate about. But everything described below is perfectly applicable to other sports as well as to business. Based on his observations, he wrote the book "Extraordinary Tennis for the Ordinary Player" (1970).

What did Simon discover by observing players?

In professional tennis, about 80% of points are won through skill (this is the Winner's Game). But in amateur tennis, 80% of points are lost due to unforced errors (this is the Loser's Game).


An amateur doesn't need to attempt a brilliant attack. The best strategy is simply to keep the ball in play. Give your opponent a chance to make a mistake: hit the net or go out, and they will surely do so.
The same concept was applied by Warren Buffett. As he himself said, to amass a fortune, he just needed to be not stupid, rather than trying to be the smartest.

This same principle became the main driver in Russian e-commerce. Amid the rapid market growth since 2019, companies just needed to make fewer mistakes than their competitors, and the growing demand itself pushed them to the top.


4 rules for winning the "Loser's Game" from Charles Ellis. He adapted the "Loser's Game" concept for the financial world:
1️⃣ Play your own game: Act only within your circle of competence.
2️⃣ Keep it simple: Avoid complex schemes, save time and energy.
3️⃣ Focus on defense: The winner is the one who loses less often. Avoid fatal risks: no "Russian roulette."
4️⃣ Choose the right place: "Fish in a less crowded pond."

Often the secret to outstanding success lies not in genius, but in the simple ability to avoid stupid mistakes. 😉

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