Many of you have encountered this:

A certain Steven comes to an advertiser Vasya.
Vasya works with only one advertising system, and it doesn't suit Steven's business. But Vasya doesn't see this and tries to squeeze something out of his platform for Steven, because he only knows it.

Then Petya.
Petya works with 5 advertising systems and can choose the one that best suits Steven's business.

Then Anya.
She develops a community, creates texts and reels that go viral with millions of views, and she has 5 advertisers for all platforms. She sees that a professional community is best suited for Steven's product and audience.

Then strategist Marina.
She suddenly notices that Steven's product, its presentation, and interface are tailored for one-time low-ticket purchases. And it's hard to sell them!
And over there, there's an audience that would pay 3 times more and monthly for at least 28 months. And the funniest thing is that this audience is even more massive than the low-ticket one, and it's easier to reach them.
But for them to see a solution to their problem in Steven's product, you need to change the product's presentation vector (5 lines in the landing description) and refine a couple of features (development time 2 days).

Then business coach Igor.
Igor sees that already in 3 businesses Steven reached the same turnover, then he started to get seriously messed up without clear reasons (though with convincing excuses), he began to do outrageous nonsense, then made a final major mistake and blew the business. And now he's at that turnover again, and the nonsense is already happening and happily rubbing its paws. Steven has already sabotaged lead processing from expensive advertising and ruined a deal with the largest corporate client in his niche.

And Igor also finds out that Steven has a mess at home, he's all there mentally, not in business, so he's already missed bazillions of money in production. And in general, Steven is being smeared across the baseboard, work isn't going well, but solving the home mess requires money. So he hoped to get it by pouring money into traffic.

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Very often the causes of problems and opportunities are not where they try to fix and look for them.

And everyone sees only what is in the zone of their usual tools.

My arsenal of tools:

25 years of marketing and sales, hundreds of implemented projects, exposure to thousands of solutions.

18 years of project and business management in roles of project manager, COO (Chief Operating Officer), founder.

Education in "Legal Psychology", 10 years of working with impostor syndrome, self-sabotage in business and freelancing, procrastination, productivity, personal boundaries in working with clients.

Fast systemic thinking and integration of solutions from unrelated fields.

I see 10-40 mistakes in the first 5 minutes of looking at a business description or landing page.

Risks that will happen in six months, and how to remove them with "little blood".

Clients who can pay more and longer, but the business doesn't see them.

That a startup postponed creating a sales system under the pretext of "waiting for a grant decision" and instead is building features "to launch shuttles into space". That it doesn't create any backup options, hasn't applied for other grants, and if this grant is denied, its entire business model will collapse. And there is no backup plan or foundation for it.

That an entrepreneur is not moving toward the stated goal because he doesn't want to.

That if he hits his head against a concrete wall 40 more times, it won't give him the desired result without changing his daily routine, restoring strength, and respect from his family for his work.

That a client is going to put 300 hours of work into achieving a goal imposed by a spouse with whom he's been in therapy for 3 years and the matter is inexorably moving toward divorce.

That a client has included in the plan six months of work that, from a marketing point of view, are unnecessary for her task, in order not to start the task she's dodging.

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I solve problems that you tried to solve in the wrong place, or before they hit you with full force.

And I love giving advice. That's why I'm not a coach.

Work formats:

1. Eye-diamond: