✖️Most often, projects have no results when they expect, "Now we'll set up advertising in a new, clever way, find a freelancer who will do it for pennies, sales will come, there will be a sea of money"
✖️And sales don't come, at all! Why?
1. Clients are perceived as aliens, about whom nothing is known, the audience is described too generally — by age, gender, and interests.
📸 You know that your travel tours target audience is 30-40 years old, mostly men, who are interested in... travel?
You run ads, they visit the site and don't leave requests.
👨💻 Because that's not the audience at all; they consume such content, cheaply satisfying their need for travel.
2. The sales chain should be longer
😘 Example from life: if you meet a girl on the street, it would be too vulgar to immediately invite her to your place. First, you need to get to know each other, build trust, share stories, find a common "connection."
➡️ How to solve both of these problems? I'll tell you in the next post how to stop buying spam and start building relationships with clients.
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