The effective chain is as follows:
1. Promoting useful content.
Motivates clicking on the ad, taking something that solves a problem. We don't force anything, just invite those who find it relevant.
2. In this content, we solve one of the many problems of the client.
We ask them to subscribe to the TG channel, building an audience with whom we will establish relationships.
3. Sending the main offer, and after a while - unobtrusive reminders.
The hottest clients are ready to act immediately, another 20% after reminders, the remaining 75% will decide later.
4. Meanwhile, in the channel we tell stories, immersing subscribers in the product.
This is a very delicate creative moment to prepare a media environment for the project, where subscribers fall like seeds and then grow like olive trees after care and cultivation.
5. When the client is ready, they will use the offer from the post that interested them.
A content strategy is developed for the channel, and each post gains meaning and calls to action.
β€οΈ I think the difference is noticeable compared to the approach "Buy my product, buy, BUY!" in advertising.
β With the chain above, everything happens humanely and organically. My team and I are currently making such a launch for a business on Telegram, building the entire chain.
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