It has begun! As always, the major Western brands are leading the way...

Recently, advertising through AI appeared. Over there, abroad... Here, everything is banned and restricted - that's precisely why small businesses have a chance to survive! 💪

For a long time, thanks to sanctions, small businesses in Russia will have the opportunity to sell through AI without advertising, relying purely on algorithms. But the train has left the station... and very soon, the cost of advertising will be dictated by those who have the money for it. And those are the giants!

Once the advertising auction reaches Russia, small businesses will be doomed for the following reasons:

1. No one invested in content mass in advance, at the end of 2025 and beginning of 2026.
2. No one bothered to adapt their content for AI output when it all started.
3. No money to buy advertising and compete with budgets.
4. No knowledge or time to catch up on what was missed.
5. Content strategy implementation services will become 3-5 times more expensive due to increasing complexity.
6. Large players have taken market share, and it's easier to switch niches.

I remind you that AI expansion into the market is happening 10 times faster than any innovation in our memory. Faster than the adoption of CRM systems, Instagram, and TikTok combined!

This means that in 3 years, few will have time to catch up...

😞😌🤓4️⃣😉😞 - the perfect time to invest in a content strategy that will bring customers WITHOUT ADVERTISING. I wrote about it here.

Time is still on our side.