This video has 21 million reach (Instagram in the screenshot)! And there are options with 30 - 50 and 88 million!!! 🔥
In a world where AI makes hundreds of thousands of content units per day (education, webcam, humor) - record reach is gained by an 8-second video where nothing happens.
Such success can be explained by only one thing - people are tired of the hustle, people want simplicity and silence... And they don't just want it - they need it, their psyche demands it more and more every day. The day is not far when silence away from the hustle and bustle and problems will become more expensive than gold and more important than clean water.
Many still deny this, in the habit of fighting for unnecessary things and wasting life in a race for imposed values. But the reverse process has already begun.
💡 I predicted this (without analysis, by feeling) back in 2017, when I started my glamping project with the concept of "Apartment in the forest" (you can see old presentations here). At that time, there were less than 50 glamping-style recreation centers in the country. I couldn't find an investor because no one believed this format would be in demand back then - "Why pay for tents at hotel prices" - they told me.
And by the way, my channel was born precisely from attempts to build a new format recreation center. But only the House of Yesenin was built - a guest house in the forest (link to VK page).
* Today, 8 years later, there are more than 1000 glampings in the country. But as I predicted, most of them are typical A-frames, Domes, and Tents. But there are 28 types and formats in the world, which will soon replace the first wave...
So, the trend towards silence is confirmed not only by my feelings:
* The Era of Loneliness
* Trend towards simplicity
* Striving for solitude in Europe
* Pinterest report on trends
and so on.
There is no smoke without fire.
This video is a sign, an idea, a trend, a direct request from society for simplicity and silence.
What does this mean and why am I writing this?
💡 Because it smells of money and a job you love - at the same time!
You can make a business out of this, provided that you manage to simplify everything correctly and create an atmosphere - and I am very good at this! Invite me if you decide to exit a falling market and enter a growing one - we'll do it together, cool and smart.
🐱 Such a project can easily be created collectively, in a business commune format, or through crowdfunding - private mini-investments in exchange for future service. If there's a will...
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