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More than half of OZON's revenue comes from millennials

Along with Gen Z, Generation Y sets consumer trends and is one of the key economic forces. We have collected 8 studies about this generation for you.

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🌀49% of employers consider millennials the most comfortable employees. Data from Russian School of Management.

🌀Millennials are not very engaged in the gaming ecosystem — only 18% watch streams, and 13% communicate in communities. Report from YuMoney.

🌀27% of millennials have been fans of Formula 1 for almost 10 years, according to a study by F1 and Motorsport Network.

🌀Almost a third of millennials ignore November sales. Report from YuMoney.

🌀53% of millennials use AI instead of regular search engines. Study by AMA.

🌀70% of millennials and Gen Z prefer to share their taste discoveries online or in person. Study by MorganMyers.

🌀16% of millennials under 34 play video games more than 15 hours a week. Joint study by NAFI, RVI and IFSI.

🌀Generation Y accounts for 49-65% of the revenue of all major Russian marketplaces. Data from T-Business Secrets.

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