If you follow the news, you've probably noticed certain patterns in Trump's behavior. I became interested in digging into the negotiation strategy behind it. Undoubtedly, there is something to learn from a man who became president. To do this, you need to read the book "The Art of the Deal" and watch the movie "The Apprentice: The Rise of Trump". The book and movie complement each other perfectly, creating a complete picture.

1️⃣ ATTACK, ALWAYS ATTACK. The goal is not to win the case immediately, but to shock, intimidate, and demoralize the opponent. Don't just defend in court; file lawsuits yourself — against the city, competitors, contractors — for any reason and often without much basis. The other side will have to spend huge resources on defense and think twice about whether it's worth dealing with such an aggressor.

2️⃣ Don't admit it, deny everything. Even if the attack didn't work, or your position is weak, you must never show weakness. An apology or admission of a mistake is weakness; weakness is defeat. Most people are not ready for a long, exhausting, and expensive war of attrition. They would rather give in, even if they are right, just to make it stop. The one who is willing to go all the way ultimately defeats more accommodating opponents.

3️⃣ Never admit defeat. This is the most important of the three rules. No matter what happens, no matter how broken you are, you declare victory and never admit defeat — never. If you want to win, you will win.

The negotiation behavior model described above is called the Tank. People using this model show excessive persistence in achieving goals and protecting their interests, while caring little about the opponent's interests or future relationships with them.

Obviously, this model is not suitable for everyone, but you need to know about its existence to correctly build a model for countering it.

@dmitrii_ireshev_Agile_PMP #book #negotiations