In 1997, Jeff Bezos published the first letter to shareholders titled "Day 1." This is not about onboarding new employees. It is a manifesto defining the entire culture of Amazon. The essence is that the company should forever remain in "Day 1" — in a state of energetic startup, rather than transitioning into a slow and bureaucratic "Day 2."

According to Bezos, the main symptoms of "Day 2" are:
1. Slowing down decision-making due to processes and hierarchy.
2. Focusing on internal processes rather than results for the customer.
3. Avoiding direct trends and making decisions based on "necessary" consensus.
4. Managing by metrics at the expense of meaning and intuition.

How to stay in "Day 1"?
🔥 Obsession with the customer. Not competitors, not technology, but the customer.
🚀 Reluctance to accept the opinion of a "single source of truth." Decisions should be made quickly, even with incomplete data.
📈 Willingness to embrace powerful trends (e.g., machine learning) rather than ignore them.
⚡️ High speed of decision-making. If necessary, act using the "discerningly-try" method.

Is your company/department/team still in "Day 1" or already in "Day 2"?

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