Dear friend and partner of our forum - Alfa-Bank, for whom today I came up with this idea for PR and viral marketing )))

What if we combine the images of the mafia - Don Al Capone and male swagger? That's right - you get Don Alfa Swagger 😎

The idea is rough, sketched in 20 minutes, but if Alfa is interested, I'm ready to join the working group for implementation))

* Important. Irony, not pathos. That's the key to virality

Possible usage scenarios:

Swagger is not a gold chain.
Swagger is a fat cashback up to 100%.

Swagger is not cash.
Swagger is when money works.

Also create a character in merchandise and his channel on social networks. Don Alfa Swagger approaches people and asks questions, people answer, viewers watch - reach grows.

The character copies the best viral mechanics of bloggers - pick-up lines, street conversations, light pranks, good deeds...

Also (for the future) a section "Alfa Swagger Explains" - educational content on financial literacy in simple everyday language, in slang, to a rap beat (for Basta fans).

— what is a credit history
— why you can't pay the minimum on a card
— how cashback works
— why you need a safety cushion
— how installment plans differ from credit

* Not in a lecture style. But in simple terms.

Also. A series of reviews of establishments and locations with measurements of swagger levels.

For example: The character comes to a detailing shop and measures the level of swagger of the service, clients, atmosphere... or to a restaurant... as a result, we give a sticker-rating, like "Good Place" from Yandex or Revizorro.

MERCH:

Inscriptions on T-shirts:
- Money loves silence
- Swagger is when the payment went through
- Not rich, but calculating
- a card in the style of a "mafia" business card
- "AlfaSwagger" wallet
- stickers in style

💡 That's it, it's in the bag

* Alfa - I'll sell the rights to the idea. Contact me))


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