👗 Google Photos adds virtual clothing try-on

Google has introduced a new feature in Photos that allows users to virtually try on clothes using AI. This opens up new opportunities for interaction with fashion brands and retail stores, especially for small and medium businesses.

The fashion market is already showing interest in this technology, seeing it as a way to improve customer experience and increase engagement.

AI is transforming retail, making it more interactive and personalized.

The feature is based on machine learning algorithms that analyze user photos and create realistic clothing models. This can significantly reduce the time spent on selecting and purchasing clothes, which is especially relevant for online stores. Companies can integrate this technology into their apps to offer customers a unique shopping experience.

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