🎮 How to Earn Billions on a Product That Hasn't Been Released Yet?

Of course, we're talking about GTA 6. Let's break down this case.

The game's development took 12 years. Rockstar spent over $2 billion on salaries alone; if you add marketing and other expenses, it easily exceeds $3 billion.

For comparison: The construction of the world's tallest building (Burj Khalifa) cost $1.5 billion. And the production of the most expensive film in history (Star Wars: The Force Awakens) cost $447 million. So, with the budget of one game, you could build two skyscrapers or shoot all the Star Wars episodes.


Now, let's look at the revenue, which makes this case unique:

1️⃣ The game paid for itself in a few hours. As of now, the game has already earned $8.6 billion. Remember, the game won't be released until November; this is money collected only from pre-orders and only on consoles. In other words, the amount will at least triple.

2️⃣ The market has so much faith in the product that the company's market capitalization grew by billions of dollars just on news about the trailer release date. The trailer itself entered the Guinness World Records, garnering 90 million views in the first 24 hours.

3️⃣ GTA 6 sets the rules for the entire market. The base price of the game will be $80. Other studios will look to this price point, and many are already shifting their project release schedules to avoid launching at the same time and losing sales.

4️⃣ Historically, the parent company has fiercely fought modders. In 2015, they threatened lawsuits against the creators of the FiveM multiplayer mod. But 8 years later, the corporation admitted: enthusiasts did what users needed. The principle "if you can't beat them, buy them" works: Rockstar officially acquired the cfx.re team, legalizing the largest modding platform.

If only I could find an investor willing to continuously fund a project for 12 years, only to recoup all investments in a couple of days. 😉

P.S. By the way, I've already placed my pre-order.

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