The founder of British AI studio Particle6, Elaine van der Velden, stated that the virtual actress Tilly Norwood was not created to replace live performers, but to showcase the capabilities of artificial intelligence and spark discussion in the industry.

The controversy was sparked by the announcement of the film Misaligned, where the lead role will be played by an AI character. The film will tell the story of a digital being without a physical body or human experience. The project is in early development.

After the presentation of Tilly Norwood, the SAG-AFTRA union criticized the use of synthetic characters, pointing out the risks of training AI on actors' work without their consent. Particle6 responds that they advocate for clear regulation of technology and prohibit the use of copyrighted content without permission.

According to van der Velden, the studio is already collaborating with well-known Hollywood figures, helping them master AI tools, and plans to create a whole line of digital actors in the future.