You think Red Bull sells energy drinks? Think again! 🥫

It's a full-fledged media holding company that simply monetizes through cans of energy drink. Let's take a look at the numbers:

Coca-Cola spends 9% of revenue on marketing, Pepsi — 6.5%, while Red Bull invests a crazy 35% in promotion! For a media empire, this is absolutely normal. The budget for this event can be $50 million.

How does it work?
Red Bull doesn't produce its drink at all — production is outsourced. Its main product is not the liquid in the can, but the spectacle.

The company holds more than 600 events a year — from stratospheric jumps to air races. It owns two Formula 1 teams, six football clubs, and even its own TV channels.

Their most expensive projects are those that turn the brand into a legend, proving that nothing is impossible for them. The most expensive projects: Stratospheric jump (2012), Space launch (2023), Acquisition of sports teams (2005 - present).

Such events turn the brand into a legend, proving that nothing is impossible for them. And yes, they also sell energy drinks.

TG | MAX | VK |DZEN| #business