Often when we create a product, we want to make what seems to us an ideal solution

The best

Stuff the service/app/bot with everything possible

Make the best solution to the problem

Super technological
Super valuable

And it seems to us that we have created a miracle

We roll it out and...

Users, God willing, use 5% of what we've built

Or they don't use the product at all

In my opinion, this happens because the user doesn't always choose the best

Almost always they choose simple, convenient, and understandable

Where you don't need to think

When you come in, click, and get what you need

Not when you sit and figure it out with the thought, 'What the fuck 🤨 how is this all set up'

Because it seems logical to us that the cooler the better

But in reality, the service seems complicated to the user and they never see its value

Make simple solutions, intuitive and convenient

Not super cool and feature-packed

What's the point of adding everything, stuffing it with features if the user doesn't use them anyway

It's like with food

Yes, of course you want to get into a high-end restaurant and eat grilled deer antlers in golden hedgehog tears

But in reality, when you're hungry and need to eat urgently, you'll grab a shawarma or a burger near the metro

Simply because it's simple, understandable, and fast

Same with apps

Make them convenient and applicable in real life, not high-tech but useless

The key is that the solution doesn't have to be the best

It has to be simple, understandable, and convenient

Why add a bunch of stuff to an app that the user doesn't use?

Better to make one thing, but in a way that solves the problem quickly and without unnecessary actions

Because the user doesn't pay for 'coolness'

But for how easily they get the desired result

And you, for simplicity or features?