Lies!

I'm interested in everything related to human behavior: what factors influence it, how to change it, etc.
I can get stuck for a long time on the biochemistry of processes. I'll tell you excitedly how adenosine accumulates during the day and "makes" you want to sleep in the evening.

I'm a nerd and a perfectionist: I want to be a cool specialist, so I buy training programs on metabolism, stress management, eating behavior. Not just buy, but enjoy studying and then implement with clients.

I love solving complex client problems. You know how awesome it is when a person who has a complicated relationship with sweets joyfully writes that they easily gave up dessert? It's priceless.

In other words, I do what I love.

Did I stop working?
Like hell.

You start practicing and think you'll help people and grow professionally.

But in reality, you also need to become a marketer, producer, and entrepreneur.

You need to learn to write texts, sell, generate, for god's sake, content, shoot videos, record podcasts. Otherwise, where will you get those to whom you inflict good help solve a problem?

And not all of these things are enjoyable.

Of course, much can be delegated, you can even create AI agents for yourself.

But to not flush the budget down the toilet, you need to understand how it all works yourself. To not post crappy AI-generated texts, you need to be skilled in meaning and copywriting.

And delegating, managing a team, and setting tasks is also not a "hobby you love" for most.

And it's the same with any business.
For example, you weave baskets. You can weave very ingenious baskets, enjoy the process. But the main work lies further: developing social networks, shooting damn reels, promoting product cards on marketplaces, handling customer complaints, and dealing with logistics headaches.

And you're unlikely to be ecstatic about these tasks.

To reach the point of "I only do what I love," you first have to plow like Papa Carlo through all the associated work. Including your own cockroaches.

The efforts, of course, pay off, but it's very important to be prepared for this at the very beginning.

Perhaps that's why so few people create a business they love and monetize it. They are not ready for the fact that behind the "dream job" lies a huge layer of invisible, boring, and difficult labor.

You know what's the most interesting thing?
It's exactly the same story with weight loss. People want a "dream body," but often are not ready for the fact that it's systematic, consistent, and sometimes boring work with their habits and routine, not a "fun run in a slimness marathon" starting Monday.

What do you think? What tasks in your business do you dislike? And what brings you pleasure?