Habr together with ECOPSY conducted a study and compiled a ranking of IT employer brands. The assessment was based on 41 indicators including technological attractiveness, corporate culture, EVP, brand awareness, and career growth opportunities.

The ranking by industry is as follows:

E‑com:
🟢Avito – 88% attractiveness, 98% awareness;
🟢Ozon – 81%, 98%;
🟢Lamoda – 76%, 97%.

Industry:
🟢Bureau 1440 – 75%, 36%;
🟢Severstal – 60%, 86%;
🟢Rosatom – 59%, 95%.

Fintech:
🟢Tochka Bank – 85%, 85%;
🟢Alfa Digital – 82%, 87%;
🟢Raiffeisen Bank – 79%, 98%.

Telecom:
🟢T2 – 35%, 96%;
🟢Megafon – 31%, 98%;
🟢Beeline – 21%, 98%.

Some companies have stopped active hiring, which affected their perception as stable and therefore attractive employers; other companies, according to shareholder wishes, are significantly cutting budgets for "non-core expenses" (including perks, events, and various external activities), which directly impacts the promotion and strengthening of the IT brand.

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