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Evgeny Kiryanov is the Managing Director of the Foundation for Infrastructure and Educational Programs, led the Industrix accelerator (Gazprom Neft), mentor at Skolkovo, and a graduate of the IIDF. He manages a network of 27 startup studios with a...

is the calculation of the profitability of a basic business unit – a customer or a transaction. Unit economics metrics are important for assessing the current dynamics of a business and making decisions about scaling, the need for...

The Business Model Canvas is a visual tool for developing and describing business models. It allows you to systematize and structure key aspects of a business on a single sheet. This tool includes nine blocks, each describing an important component.....

HADI is a research method consisting of four stages: formulating a hypothesis (H), action (A), data collection (D), and insights (I). Thus, it is an acronym where each letter corresponds to one stage of the cycle.

In the modern world, successful companies create products that not only solve users' problems but also form habits. One of the most effective tools for achieving this is the Hook Model, developed by Nir Eyal. The Hook Model is described in his b...

PAM, TAM, SAM, SOM — a method for assessing market size, popular in startups and growing businesses. The method is used to understand growth prospects and whether it is worth investing money in a project. Often, calculations using this method are...

Finding investors for a startup is an important and complex process that requires time, effort, patience, and thorough preparation. Finding the right investor can be a decisive factor for the success of your business. In this guide, we will look at.....

A problem interview is a method of gathering information where you communicate with potential customers to identify their pains and problems. The goal of this interview is to understand what difficulties your target audience faces and which tasks...

CRL (Commercial Readiness Level) is, simply put, how well our sales process is established. And many consider this indicator one of the most important. Since nowadays almost anything can be produced, and certainly in almost any volume, but can...